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10 Minutes a day
For my 10 minute I chose to explore an abstract art style that I enjoy using procreate on an iPad. Usually I would use spray paint, air brush, and a fountain pen. Not being able to use my hands to smear paint or manipulate acrylics to create texture made things difficult while working on the flat surface of a tablet. Being creative for at least an hour out of my day is a must. Looking at a screen is not. Not only did working with a tablet prove challenging to create the art
Antonio Varchetta
Feb 11 min read
Photo Essay
Here I'll write about my photo story
Antonio Varchetta
Jan 291 min read


Packging Design
This packaging is effective because it balances clarity, emotional appeal, and shelf differentiation through established design principles. Strong color coding creates immediate flavor recognition and leverages color–taste associations shown to improve product recall and purchase confidence. The clean typographic hierarchy prioritizes the product name, enabling fast scanning in retail environments where consumers make decisions in seconds. Minimal ornamentation and consistent
Antonio Varchetta
Jan 211 min read


Hat Design
I was tasked with creating a hat. The prompt is "Zippy" Zippy means Fast, bright, fresh or lively. 20 potential hat designs: Race car hat Car with physical toy cars attached Hat with racing stripes Hat made to look like a wheelchair Lightning bolts painted on Colorful hat, similar to a 70's art poster LED lights fixed to the hat Light bulbs on hat Top pin on hat glos Glow and the dark paint Fresh produce on hat Made to look stylish like the 90's term "fresh" - think Fresh Pri
Antonio Varchetta
Jan 171 min read


Brandism
BIGGEST INFLUENCES As a general way of life I always fall back on the immensely nature forward PNW way of living - ready to take on a new adventure, all about comfort, and always looking to nature for inspiration. My art is inspired by the duality of a progressive tech world meeting the aesthetic and chill natural setting of Seattle. The main idea is to take into account the organic shapes of the world and intertwine it with the industrial feel of the inner city. I am a man w
Antonio Varchetta
Dec 11, 20251 min read


Brook's Shoe
The aesthetic is clean, functional, and optimistic. UNMISTAKABLY BROOKS. UNDENIABLY ASTRONAUT. The aesthetic is clean, functional, and optimistic. The signature Brooks Chevron is integrated into the midfoot saddle, providing structural lockdown for the foot (essential when the body is floating but the feet are anchored). The colorway—Stellar White with Brooks Blue accents—signals clinical precision mixed with the joy of movement.
Antonio Varchetta
Dec 3, 20251 min read
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