Packging Design

This packaging is effective because it balances clarity, emotional appeal, and shelf differentiation through established design principles. Strong color coding creates immediate flavor recognition and leverages color–taste associations shown to improve product recall and purchase confidence. The clean typographic hierarchy prioritizes the product name, enabling fast scanning in retail environments where consumers make decisions in seconds. Minimal ornamentation and consistent layout across variants reinforce brand cohesion, while subtle patterning adds visual texture without clutter. The transparent depiction of the brewed tea anchors the product in sensory reality, increasing perceived quality and trust. Overall, the design aligns with research showing that simplicity, consistency, and color-driven categorization improve usability, brand recognition, and conversion at point of sale.